Visions for Tomorrow: CPLC Annual Report 2021by Ben Scolaro
CPLC’s Annual Report is the final piece of our organization’s yearly campaign. This document serves both as our calling card and an update for existing supporters.
As our nation and world grappled with ongoing paradigm shifts in 2021, so did our organization, which for the first time provided direct services to individuals in all 50 US states, impacting more than 2 million lives.
With our growing leadership position, we set out to define a “Vision for Tomorrow”—for our organization, for our community, and for our world. Our vision of a more equitable future centers on connecting people with the sources of power in their lives.
To represent this positive and powerful vision, we designed a document that hearkens simultaneously to the past and the future. For in order to move forward, the Latino community must reclaim our past, which has been systematically erased and obscured.
This theme is reflected in the photography throughout the document, as each spread features both a historic photo from CPLC’s founding years and a portrait of a current CPLC client looking boldly to the future.
The document’s design also conveys this duality. The color scheme, rounded borders, and night sky background all hearken to the optimistic retro futurism of the “Space Race” era (which aligns with CPLC’s founding in 1969). Meanwhile, the gradients, font, and layout keep a forward-thinking feel.
The document’s title and campaign wordmark encapsulates this theme. The word “Visions” stands boldly in a light color against a dark background. Yet multiple offset copies on either side convey a sense of still coming into focus—for while this Vision for Tomorrow can be clearly seen—a world in which each person, family, and community has a seat at the table—we must still work to achieve it.