Enterprise Eyeballs Brand and Motion Design

The Enterprise Eyeballs Podcast was started to share creative and unorthodox ideas for humanizing business-to-business marketing in the world of giant technology companies (in this context, the word enterprise is often used to refer to businesses with over 1,000 employees or over $100 million dollars in annual revenue). The brand name, visual identity, and motion design needed to be bold and unorthodox to stay true to the vision and theme of the show. Used as an asset for marketing technology and gamification company, IncentivePilot, Enterprise Eyeballs also incorporates a themed game called Tap to Flap for ending the show with a laugh. Although full episodes are available on all major platforms, including YouTube, the primary medium for the show is short video clips posted on social media. Everything has been designed from the ground up to catch attention and tell stories in a short form format.