Spring 2022 National Open House Campaign

Twice a year, all Paul Mitchell School locations across the United States host an open house night for potential students to come tour their facilities. For this particular season of open house, the client sought a deviation from their normal brand habits and gave our agency the reins to pitch an entirely new concept that would portray National Open House night to be the “can’t-miss event of the season”.

Our creative team ran with a futuristic concept curated to accomplish two things: showcase the impressive work of Paul Mitchell School’s current and past future professionals, and attract the eye of Gen-Z youth moving into the workforce who harbor a glimmer of interest in the beauty industry.

The deliverables consisted of a social media launch & countdown along with several print pieces - including posters, hand cards, flyers and post cards.