TikTok: Business Case Study

by Fabian Tejada
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TikTok: Business Case Study

Submission by

Fabian Tejada

Project Lead

Fabian Tejada / Art Director& Motion Designer


Client: Client: TikTok Business Design Director: Ishaan Mishra Production Studio: Eastward (DC/LA) EP: Jake Bulgarino Creative Director: Jamie Young Producer: Donna Wood Editor: Jamie Young Animation Studio: De Los Angeles Studio (AZ) Art Director: Fabian Tejada Motion Design: Fabian Tejada

TikTok: Business Case Study
Content creation is exploding on TikTok and they needed a creative way to tell everyone, from salesmen to C-suite execs, to get in on the action. By blending: 2d animation, illustration, 3d animation under the umbrella of motion graphics we explore the age-old adage ‘Show, don’t tell'. This animation targets industry marketers on why passing on TikTok would be a big mistake.

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Fabian Tejada

Tucson Arizona has provided a fertile ground for me and my family. We relocated to Tucson from Washington, D.C. back in November of 2020. I have been living and running my practice with renewed energy and commitment. Soon after relocating, I transferred my AIGA membership to Arizona. I have had a great track record with AIGA and the various chapters I have been a member of.

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