DWL Architects + Brand Identity

The original creative brief for this project was to expand on the 8-page brand guide that includes more colors in the color palette and fonts that can actually work on the new website. At the time, I was the in-house Graphic Designer for DWL Architects + and took on this project with the Director of Marketing. With the direction provided above, I worked on developing a full brand identity, because they didn't truly have one. This included clarifying the mission, values, and vision that coexisted with the messaging instead of standing separately. The font system needed more than just the logotype font being used in every material, so a full system was developed with three fonts used in strategic materials. After that came the color palette which needed colors that actually spoke to the new identity and introducing supporting and accent colors along with when to use them made for a fully encompassing brand guide.

The next heavy lift was developing the design system which included icons for the core values, sectors, and services these were carefully crafted to match the new identity and systems. This project needed buy-in from the principal architects and support from the full staff in order to be adopted successfully and carried out in further materials. After a few presentations and distribution of needed materials the agency was able to incorporate the new branding in many successful ways.