Michael Waltrip Brewing Beer Packagingby John Kenney
Former NASCAR driver Michael Waltrip asked for beer packaging design for his new brewery. The design needed to appeal to the casual beer drinker and the race fan. Each flavor needed to have its own look but appear as a brand family on the shelf. This was achieved by visual cues such as the racing strips, iconography, individual tone on tone patterns and a focus on his name.
Creating eye catching packaging that pops off the shelf and standouts from the clutter or the traditional is a passion of mine. There's a lot of people who choose a product because of its packaging. If you get them to notice your product amongst the others, you're more likely to make the sale.