Activate48 Brand Design

Creating brand story systems for organizations with passion and vision is why my studio started. We believe in the power of graphic design to communicate not just a message, but a movement. Activate 48 is an organization with a complex story and a multifaceted mission; their goal is to work together and across movements to grow the political power, civic engagement, and leadership of historically marginalized communities for a more just and equitable future in the State of Arizona. No small task! We developed a brand that is versatile in its functionality for both the public facing engagement and the behind-the-scenes advocacy work that Activate 48 carries out. More significantly, we developed a graphic system that carries the narrative. The state flag iconography of the sun rays are re-purposed in the logo system to reflect the story of what happens when this organizations work is successful: rays of light and liberation spread across the state. Additional graphic elements support the concept of what a new, integrated Arizona would look like. The result is a dynamic modern brand that translates the energy, passion and vision of the organization itself.