Center for the Future of Arizona Rebrand & Print Campaign
by Jenn Monroytitle
Center for the Future of Arizona Rebrand & Print Campaign
agency
LAVIDGE
Submission by
Jenn Monroy
Project Lead
Jenn Monroy / Senior Art Director
Contributors
Zachary Potthoff, Copywriter Terry Moody, Illustrator
The Center for the Future of Arizona had not officially “launched” when we started working with them so after being given the green light, we took some of their brand elements they’d established (color palette and some previously made illustrations) and gave them an overhaul. I cleaned up their logo and built a look-and-feel around their “progress meters” which are featured on a series of print ads. I also deconstructed the illustration for use in this campaign and was able to make generic / educational ads as well. The brand and campaign has since expanded to include email templates, web banners and a robust website (in the works).