Center for the Future of Arizona Rebrand & Print Campaign by Jenn Monroy

Center for the Future of Arizona Rebrand & Print Campaign Center for the Future of Arizona Rebrand & Print Campaign Center for the Future of Arizona Rebrand & Print Campaign Center for the Future of Arizona Rebrand & Print Campaign

title

Center for the Future of Arizona Rebrand & Print Campaign

agency

LAVIDGE

Submission by

Jenn Monroy

Project Lead

Jenn Monroy / Senior Art Director

Contributors

Zachary Potthoff, Copywriter Terry Moody, Illustrator

The Center for the Future of Arizona had not officially “launched” when we started working with them so after being given the green light, we took some of their brand elements they’d established (color palette and some previously made illustrations) and gave them an overhaul. I cleaned up their logo and built a look-and-feel around their “progress meters” which are featured on a series of print ads. I also deconstructed the illustration for use in this campaign and was able to make generic / educational ads as well. The brand and campaign has since expanded to include email templates, web banners and a robust website (in the works).