Caesars Republic Groundbreaking Event Collateral by Jenn Monroy

Caesars Republic Groundbreaking Event Collateral Caesars Republic Groundbreaking Event Collateral

title

Caesars Republic Groundbreaking Event Collateral

agency

LAVIDGE

Submission by

Jenn Monroy

Project Lead

Jenn Monroy / Senior Art Director

Contributors

Zachary Potthoff, Copywriter

Caesars Republic is the first-ever, non-gaming Caesars property and will be making its home in Scottsdale, Arizona. LAVIDGE, alongside the client, helped to plan their groundbreaking event in February 2020. In addition to this invitation mailed to local VIP invitees, and the brochure provided to stakeholders, our team also filmed the event and provided PR services before, during and after it. Caesars Republic has some established brand guidelines, but these pieces were the first tangible items developed within them. Additionally, they were written, produced and sent in record time as we were brought into the fold late in the game. The goal was to get at least 125 attendees RSVP’d and we met, and exceeded, that number.