COVID-19 Response + Business Support by Jenn Monroy

COVID-19 Response + Business Support COVID-19 Response + Business Support COVID-19 Response + Business Support COVID-19 Response + Business Support

title

COVID-19 Response + Business Support

agency

LAVIDGE

Submission by

Jenn Monroy

Project Lead

Jenn Monroy / Senior Art Director

Contributors

Bob Case, Chief Creative Officer Zachary Potthoff, Copywriter Sasha Knock, Videographer + Editor Morgan Clark, Junior Designer Kaitlin Case, Junior Designer Amber Allen, Production Artist

The ACA partnered with the Office of Governor Doug Ducey to send out COVID-19 response materials, including a TV/web commercial and website for support as needed. The first commercial needed to be completed in a matter of days, and our team worked day and night to make it happen. As a follow up, we did an entire campaign and provided printed / digital materials to help provide support for business owners in Arizona, as well as an “Upskilling” program to aid those finding themselves out of work, temporarily or permanently. This campaign included multiple videos, print ads, resource booklets, and social media campaigns (paid and organic).