COVID-19 Response + Business Support
by Jenn Monroy
title
COVID-19 Response + Business Support
agency
LAVIDGE
client
Arizona Commerce Authority
Submission by
Jenn Monroy
Project Lead
Jenn Monroy / Senior Art Director
Contributors
Bob Case, Chief Creative Officer Zachary Potthoff, Copywriter Sasha Knock, Videographer + Editor Morgan Clark, Junior Designer Kaitlin Case, Junior Designer Amber Allen, Production Artist
The ACA partnered with the Office of Governor Doug Ducey to send out COVID-19 response materials, including a TV/web commercial and website for support as needed. The first commercial needed to be completed in a matter of days, and our team worked day and night to make it happen. As a follow up, we did an entire campaign and provided printed / digital materials to help provide support for business owners in Arizona, as well as an “Upskilling” program to aid those finding themselves out of work, temporarily or permanently. This campaign included multiple videos, print ads, resource booklets, and social media campaigns (paid and organic).