Put on a Hoppy Face
by Matt McCoy
title
Put on a Hoppy Face
agency
The Loft Cinema
client
The Loft Cinema
Submission by
Matt McCoy
Project Lead
Matt McCoy / Deputy Marketing Director
Contributors
Ben Mackey, Illustrator Matt McCoy, Text & Layout Design Mason Ale Works, Brewer
Put On A Hoppy Face IPA, The Loft Cinema's first ever beer collaboration, with Mason Ale Works. Released in October 2019 as a cross promotion with the 70mm film screenings of "Joker" starring Joaquin Phoenix. Illustration by Ben Mackey (Loft Cinema Marketing Associate) and type treatment by Matt McCoy (Loft Cinema Deputy Marketing Director).
Matt McCoy
As Deputy Marketing Director at The Loft Cinema, I'm not only grateful to work within a creative industry, but to also work alongside an immensely creative team. Tucson has such a thriving and supportive design community, I'm humbled by the talented local artists I'm able to collaborate with.