Loft Film Fest 2019 by Matt McCoy
Marketing materials to promote the 2019 Loft Film Fest at The Loft Cinema in Tucson, AZ. This campaign was a collaboration with local muralist, Jessica Gonzales, who created a stunning illustration, inspired by "the journey of the film experience through the viewer’s lens". We used Jessica's artwork for all print collateral (Posters, Banners, Ads, Passes), as well as Merchandise (T-shirts, Tote Bags), and thanks to a generous anonymous donor, we were able to have Jessica paint this lovely illustration as a mural on the west wall of The Loft Cinema.
As Deputy Marketing Director at The Loft Cinema, I'm not only grateful to work within a creative industry, but to also work alongside an immensely creative team. Tucson has such a thriving and supportive design community, I'm humbled by the talented local artists I'm able to collaborate with.