Tilt the Odds

Ideas Collide, in collaboration with the TD SYNNEX + IBM Software marketing team, helped build an interactive experience that serves as a cornerstone for the IBM Software lead nurture campaign. This central pillar of gamification engages but also resonates profoundly with our target end-customers. The objective is to capture their interest and cater to their preferences and needs, thereby laying a robust foundation for the campaign.

The team at Ideas Collide partnered with a regular collaborator agency based out of Toronto, Sleeping Giant. These various teams came together to produce an interactive pinball game to provide an experience that is fun and engaging while collecting key info that feeds into nurture campaigns. Pinball was chosen based on knowledge of the audience comprised of IT professionals and their affinity for classic, throwback games. The format of pinball also presents a simple and approachable game. The naming as well as the look and feel of Tilt the Odds harkens back to these older games while having a modern twist.

In addition to the game, this effort includes pieces spanning from an interactive ebook, emails, and social assets.