Phoenix Design Week Brand Identity 2023

For Phoenix Design Week's 15th anniversary, we were tasked with creating a brand identity and theme that would resonate with Arizona’s creative community and embody the event’s theme that we developed, "UNITE." This annual conference, hosted by AIGA Arizona, serves as a cornerstone for design professionals in Phoenix and beyond, and developing the branding was a deeply meaningful project for our team as active participants in this vibrant community.

Our goal was to visually express the theme of unity while celebrating the diversity of Arizona's 15 counties. We achieved this through a dynamic mosaic motif, representing the collective spirit of the creative community. The mosaic elements were intentionally versatile, allowing them to be used as illustrations, icons, and backgrounds across various media, while staying true to the theme of collaboration and connection. These elements reflected not only the diversity of the people within our community but also Arizona’s rich cultural landscape, symbolized by native creatures and iconic Southwestern imagery.

This project was significant on multiple levels. For us, as passionate members of the Phoenix creative community, it was an opportunity to give back to an event that inspires and elevates designers year after year. The collaborative nature of the branding work also aligned perfectly with our agency’s ethos, celebrating the power of design to unite and inspire. It marked a proud moment in our careers, reinforcing our commitment to the local creative scene and our belief in design as a force for positive change.