Aqueous Diagnostics Branding & Logo Design

When Aqueous Diagnostics approached me to create their brand identity, the vision was clear: to embody the essence of water—fluid, adaptable, and essential to life. Water not only bridges gaps but also represents movement and transformation, aligning perfectly with Aqueous Diagnostics’ mission to make healthcare diagnostics more accessible.

The logo design reflects this inspiration with a continuous flowing triangle, symbolizing the unbroken and dynamic nature of water. The negative space at the center of the triangle forms a water droplet, reinforcing the brand’s connection to its core element. The triangular shape also subtly hints at the letter ‘A,’ making it distinctively identifiable.

Beyond the logo, the brand identity extended to a variety of applications, ensuring consistency and versatility. I consulted on the branding and copywriting for their website, guiding the messaging and visuals to align with their mission of accessibility and innovation. Additionally, I designed a PowerPoint template that reinforces their brand identity in all their presentations, ensuring that every piece of communication is visually cohesive.

From packaging and business cards to social media headers and a brand guidelines document, every element of Aqueous Diagnostics’ branding is crafted with care. The thoughtfully chosen color palette—deep blue for trust, bright blue for modernity, and accents of pink and orange for energy and enthusiasm—creates a vibrant yet professional image, ensuring the brand makes a strong impression in the healthcare industry.

Through this branding, Aqueous Diagnostics now has a cohesive and adaptable identity that reflects its commitment to bringing cutting-edge diagnostic solutions wherever they’re needed—just like water’s ability to reach and nourish all corners of life.