City of Bay City Texas - Tourism Sector
by Julie Bustamante
title
City of Bay City Texas - Tourism Sector
agency
Design Scottsdale
client
Bay City Texas Tourism
Submission by
Julie Bustamante
Project Lead
Julie Bustamante / Creative Director & Graphic Designer
Contributors
Julie Bustamante, Creative Director & Graphic Designer
This billboard design for Bay City tourism creates an eye-catching and vibrant display, perfect for engaging viewers and promoting the destination. The key design element is the use of large, bold typography spelling out "BAY CITY," with each letter filled with different imagery representing the region's natural beauty and attractions. These images include ocean waves, scenic landscapes, wildlife, and activities, giving a sense of the diverse experiences Bay City has to offer.
The integration of photography within the letterforms is a clever way to convey a visual narrative while maintaining a clean and modern look. The word “Greetings from” adds a nostalgic touch, reminiscent of classic postcards, inviting travelers to explore the city.
The color palette is bright and natural, with blues, greens, and earthy tones that reflect the outdoor adventures and scenic beauty of the area. The logo and website URL are placed clearly in the corner, ensuring accessibility and easy navigation for anyone interested in visiting Bay City.
This design effectively blends bold typography with compelling visuals, making it both informative and visually appealing, which is crucial for tourism-related marketing. The overall concept invites curiosity and encourages exploration of Bay City’s offerings.
Julie Bustamante
As a contract graphic designer based in Arizona, I’ve had the privilege of contributing to the state’s growth by helping local businesses build strong, engaging brands. My work extends beyond Arizona, as I’ve also collaborated with clients in Hawaii and Texas, offering creative solutions that bring their visions to life. Whether working with small businesses or established organizations, I aim to design materials that foster community connections and elevate brand presence. By doing so, I’ve played a role in shaping Arizona’s visual identity and supporting its cultural and economic growth while expanding my reach to clients across the country.