Wheelchairs for Warriors Logo Redesign

by Dereck Bermudez

title

agency

Wavv

client

Wheelchairs for Warriors

Submission by

Dereck Bermudez

Project Lead

Dereck Bermudez / Dereck Bermudez

Contributors

Wheelchairs for Warriors was established in 2016 and is a nonprofit organization providing custom-fit mobility solutions to ensure wounded veterans and first responders rejoin their lives at the highest level possible, with independent mobility and function, and ROLL STRONG!

After many years of success, the Founder, Crystal Laramore, wanted to improve upon the existing brand identity to capture the strength and courage of our wounded warriors, with one request, it MUST have an eagle.

Wavv crafted a brand direction to go bigger and bolder overall with typography and messaging. A new tagline was also established during the exploration, "Rolling Strong." We also aimed for the logo to feel more established, confident, and powerful. The round/crest logo was a crucial must-have for the lifestyle side of the brand, while also having corporate logo alternatives for legal and internal purposes as well.

We're excited to continue our relationship with Wheelchairs for Warriors and support the mission Crystal has faithfully embraced.

Dereck Bermudez

Wheelchairs for Warriors is one of many testaments to what building authentic relationships look like. We are aligned on many things and it's always an honor to utilize my talent and experience toward a mission greater than myself. Wavv is faith-driven, where every idea begins as a ripple. We're here to make waves in this world. To make a positive impact and connect with those who strive for a better future; and it starts with a ripple.