"Rooted in Arizona" SNRE Poster Design

This poster was created by illustrator and designer Jessica Gerlach to commemorate the 50th Anniversary of the School of Natural Resources and the Environment at the University of Arizona. Drawing inspiration from the iconic Works Progress Administration (WPA) National Parks posters of the 1930s and 1940s, the design captures the timeless, illustrative style characterized by bold, simplified shapes, vivid colors, and a strong connection to nature. The style was chosen to evoke both nostalgia and a deep appreciation for the natural world to align with the school’s legacy.

The artwork prominently features the landscapes of Tucson, Arizona, with towering saguaros, expansive desert terrain, and dramatic mountain ranges. These elements serve as a visual representation of the school’s profound ties to Arizona's unique environment and symbolize its broader mission to promote sustainability and environmental conservation on a global scale. The illustrative approach elevates this message, capturing the grandeur and beauty of the natural landscape while encouraging viewers to reflect on the importance of preserving it.

Emulating the WPA posters not only pays tribute to an influential period in American graphic design but also echoes the School’s core mission of environmental stewardship and resource preservation. By blending historical design with modern purpose, this poster celebrates the School’s 50-year legacy of research, education, and environmental advocacy. Jessica Gerlach’s artistic vision ensures that the poster is not just a commemorative piece but a lasting symbol of the school’s impact in Arizona and beyond.