Alliance for the Arts Rebrand

This arts organization in Fort Myers, Florida is complex and was having a hard time clearly communicating who they are and what they do. Not to mention they had a dated visual brand and no clear parameters for consistent execution, which often left their internal team, spinning their wheels.

We conducted market research including surveys, polls, and phone interviews with their audience. We spent three days in strategy with them to develop the core of who they are, and we designed a complete visual identity system with a brand hierarchy for their sub-brands giving them a clear way to create content, marketing materials, and assets across all of their dynamic programming.

As a direct result of their updated messaging and branding, they were able to confidently pitch and secure a 7-figure donation, which will have an impact on the organization and community for generations to come!

"Our rebranding experience with Elly and Nora has been transformative, seamlessly capturing our vision and elevating our brand to new heights. Their creativity and dedication have made the process not only efficient but also genuinely enjoyable."
— Molly Rowan-Deckart

Scope:

Market Research: Surveys, Polls, and Phone Interviews
Full Brand Strategy
Visual Identity Design
Merchandise Design
Animation
Brand Photography + Videography
Content Strategy