Simplot Trend Feast Spring and Summer Trends 2024 Direct Mail Brochure
by Terri Martin
title
Simplot Trend Feast Spring and Summer Trends 2024 Direct Mail Brochure
agency
Purple Martin Creative (PMC)
Submission by
Terri Martin
Project Lead
Terri Martin / Art Director and Designer
Contributors
David Cook, Creative Director and Copy (Cook & Company) Amie Jacobsen, Print Production Manager Bruce Redman, Photographer Rebecca Robison, Food Stylist Courier Graphics, Printing
Simplot Foods is U.S.-based frozen food manufacturer that specializes in products developed for the food service industry. The Trend Feast is a direct mail brochure designed to inspire food service operators and restaurant owners with the latest trends featuring beautiful photography, recipe ideas and helpful insights. Published in both spring/summer and fall/winter, it features recipes using many products from their vast portfolio. For each publication, the photography is planned, art directed and designed to have an inspiring, food magazine-type feel. The second spread of each brochure features a fold-out panel that showcases a two-page table scape. I have developed and designed each issue for the past several years. This is a favorite project that I am very proud of and excited to work on each time.
Terri Martin
My family and I moved to Tucson a little over two years ago from Boise, Idaho and I couldn't be happier. It was the best decision that we have made. Arizona is an incredible place. I find inspiration everywhere I look – from the nature to the food and especially the art and design. I got involved with AIGA this past year and have really enjoyed meeting all of the amazing artists and designers associated with it. I am really excited to be more involved in this great art community. I attended my first Phoenix Design Week conference last year and I was really blown away. It was so inspiring! As a designer of 20+ years, I feel like coming to Arizona has really been a way to start my career anew, and I am excited to see what the future holds.