Razzle Dazzle by Aarti Thamma

Razzle Dazzle Razzle Dazzle

title

Razzle Dazzle

agency

Student

client

Self

Submission by

Aarti Thamma

Project Lead

Aarti Thamma / Art Director

Contributors

According to Statista, as of May 2020, around 30 countries across the world reported ongoing armed clashes between state forces & or rebels. The world is at war, with many innocent lives lost, families separated & displaced. But in better parts of the world, where people have only heard of war as a thing of the past or something that happens in other places, war is often forgotten, ignored or even covered up by the media that focuses on shiny things.


Because, if something doesn't happen in front of our eyes or to us, we forget that it exists.


It is important for the world to come together to stop war, create homes for those who have suffered, and rebuild society without differences. Therefore, we introduce this poster, Razzle Dazzle.

Concept:

The Razzle Dazzle is a concept that derives from The Razzle camouflage design concept that was introduced during the World War to disguise warships during battle. We take this concept that was used during the great war and create awareness about war that is currently happening.

The poster disguise. At its first look, it is a dazzling design that attracts the eye. But there is something hidden in the design which one will be able to see only when they are ready to see it. We encourage viewers to take a closer look, when they see it, they will see a number of warships hidden in the poster. To know more people can scan the barcode on the poster that will lead to a United Nations website to understand the situation, to help with donations and other support.


Sometimes, we choose to ignore conflict & those who are suffering from it, but it still exists, just camouflaged by the noise of the world.