Replay Urgent Care: A medical brand that takes the gold. by Rani Sweis
When the team behind Victorium decided to launch a medical clinic to service their athletes, they needed a brand name and identity worthy of their grand vision. The idea for an athlete urgent care emerged from the immediate medical needs and injuries of athletes, and the surprising lack of clinics that specializes in the treatment of them. They hired our team to help them build a brand around an athlete’s strength, passion, and will to win.
The company’s mission is to get athletes back in the game as quickly as possible. Their team believes that no injury should ever keep an athlete from the game they love. We explored over 200 names and angles before landing on Replay.
We paired the name with the tagline Recover Like a Pro to match the winner’s journey while setting expectations for Replay’s patients.
Before designing the logo and identity system we immersed ourselves in the life of an athlete. We wanted to deeply understand everything about them. How they live, what they consume, how they think, and what motivates them. We drew inspiration from all the symbols and visuals that surround them on a daily basis and came up with the Replay Ribbon Wordmark. It’s dynamic and flexible just like an athlete and strong enough to stand on its own, without an icon.