ASU AIGA GRAD— Brand Identity Design
by Yuxin Qin
title
ASU AIGA GRAD— Brand Identity Design
agency
Yuxin Qin
client
ASU AIGA
Submission by
Yuxin Qin
Project Lead
Michelle Fehler / Clinical Assistant Professor
Contributors
The design, as a part of the Arizona AIGA community, seeks to uphold the heritage of the AIGA brand while also highlighting uniqueness and innovation. The new brand image incorporates a geometric shape derived from the original AIGA logo, making it more youthful and intriguing. ASU's Gold and Maroon brand colors are used to underscore its distinctiveness.
Taking cues from Bauhaus geometry and Paul Rand's designs, it embodies the energy and creativity of ASU's young designers.
Yuxin Qin
I'm grateful for the opportunity to volunteer and attend Phoenix Design Week in 2023. It was a valuable experience to appreciate the creative works of other designers, collaborate with fellow volunteers, and attend insightful lectures from speakers. Most importantly, I made connections with many local designers, forming friendships and learning from them. I'm eagerly looking forward to attending Phoenix Design Week again in 2024 and reuniting with all the creative individuals!