Shark's Cove Sunken Treasure Game Packaging
by John Kenneytitle
Shark's Cove Sunken Treasure Game Packaging
agency
In-House
client
Leslie's Pools
Submission by
John Kenney
Project Lead
John Kenney / Designer & Illustrator
Contributors
This packaging design immerses customers in an underwater adventure, employing an illustrative approach to bring fun and excitement to the age group of 6 years and up. The Leslie's logo, positioned at the top, serves as a beacon of quality assurance. Below, the name "Shark's Cove" is rendered in bold, playful letters, reminiscent of a treasure map.
In the heart of the front panel, an open window offers a tantalizing glimpse of the game's centerpiece: a mysterious pirate treasure chest. An alluring illustration transports viewers to a vibrant underwater realm, teeming with colorful coral, playful fish, and the tantalizing promise of hidden riches. In the background, a few comically menacing sharks stand guard over the treasure, injecting an element of thrill and amusement.
In my illustrated shipwreck scene, I utilized diagonal bars in varying shades of blue to artfully depict the play of light rays beneath the water's surface. This technique created a captivating underwater ambiance, complete with the allure of a sunken treasure chest waiting to be discovered. This treatment was used as a crossover from panel to panel to create a unified and cohesive look.
Turning to the back, customers find clear, user-friendly instructions for gameplay, ensuring an easy dive into the excitement. The packaging also includes essential safety information, reassuring parents about their children's well-being during play.
The Sunken Treasure Game – Shark's Cove Edition packaging blends an alluring underwater escapade with the trusted Leslie's brand. With its captivating design and informative content, it guarantees hours of imaginative play for children while encouraging parents to offer their kids an exhilarating aquatic experience right in their own pool.
John Kenney
Working as a contract designer for Leslie's, Arizona's premier pool company, was nothing short of a splash of creativity and inspiration. Surrounded by sparkling pools and a kaleidoscope of pool toys, I felt the magic of bringing backyard family fun to life. One day, amidst inflatable flamingos and giggling kids, the idea struck like a lightning bolt: a thrilling pool game, the "Sunken Treasure Adventure." I envisioned a world of hidden riches guarded by cartoonish yet menacing sharks, echoing the pure joy of childhood imagination. Crafting the game's tale became an adventure itself. Designing for Leslie's, where family fun takes center stage, was an exhilarating dive into creativity, where every stroke of color brought pools to life, and every idea rippled with the promise of endless summer memories.