BOND

by Rani Sweis
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title

BOND

agency

Attic Salt

client

George Oliver

Submission by

Rani Sweis

Project Lead

Rani Sweis / Creative Director

Contributors

Lauren Carr-Gasso, Content Strategy & Copywriting Diego Negrete, Lead Designer David Mas, Senior Designer Kathy Morgan, Design & Production Support Diogo Rosa, Website, Video & Animation

Bond is a new experiential office space leading a movement to enhance workplace culture post-pandemic. Together, we created a brand experience that helped them raise over $52M in capital and lease the majority of the space before construction was complete.

From the elegant design approach inspired by the building’s interior to two bespoke sub brands, every component of the Bond brand goes above and beyond to build desire for a better-connected office experience.

In a market of watered-down options, Bond’s new brand proves the developer's proficiency in exceptional experiences and shows stakeholders that a built-for-more office building is essential, not excessive.


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