Film Fest Tucson Brand Experience by Kerry Stratford
Film Fest Tucson is a destination film festival sharing new and important stories to audiences in Southern Arizona as well as visitors to the region. place each October in downtown Tucson. The Caliber team launched the Film Fest Tucson brand in 2016 each year creates a theme and event brand identity inspired visually by filmmaking in the desert, infused with a vintage vibe. Our team is responsible for curating the look and feel for the event, for sponsor brand activation and the entire brand experience at each of the venues and parties leading up to and during the event. Strategies for the campaign include radio, out of home, collateral, video, social and advertising. Our marketing campaign has drawn thousands of festival attendees and filmmakers from around the world, and helped place Film Fest Tucson on the “Festivals to Watch” list by industry insiders.
Film Fest Tucson is one of our favorite projects as it allows us to create an entire immersive, visual experience around a 3-day film festival. This emerging festival, dubbed a festival to watch by national film industry insiders, boasts 50 films on seven screens, indoor and out, and an amazing array of visiting industry professionals, filmmakers and thousands from the community. It's a unique and home-grown Tucson film festival for those passionate about movies. Mixing Southern Arizona influences with illustration, animation, photography and video and utilizing vintage director photos for the interiors to bring ultra modern downtown spaces and 100 year old historic venues to life as VIP experiences. We get to bring Tucson and all its culture and history and funkiness to life at FFT.