Film Fest Tucson Brand Experience

Film Fest Tucson is a destination film festival sharing new and important stories to audiences in Southern Arizona as well as visitors to the region. place each October in downtown Tucson. The Caliber team launched the Film Fest Tucson brand in 2016 each year creates a theme and event brand identity inspired visually by filmmaking in the desert, infused with a vintage vibe. Our team is responsible for curating the look and feel for the event, for sponsor brand activation and the entire brand experience at each of the venues and parties leading up to and during the event. Strategies for the campaign include radio, out of home, collateral, video, social and advertising. Our marketing campaign has drawn thousands of festival attendees and filmmakers from around the world, and helped place Film Fest Tucson on the “Festivals to Watch” list by industry insiders.