TD SYNNEX / HPE Racecar Website
by Ryan Lowry
title
TD SYNNEX / HPE Racecar Website
agency
Ideas Collide
client
TD SYNNEX and HPE
Submission by
Ryan Lowry
Project Lead
Ryan Lowry / Design Lead
Contributors
Sue Watt, Account Lead Brittney Gilmore, Project Manager
TD SYNNEX partnered with HPE was in need of an online experience to incentivize partners who purchase HPE Storage and Servers on behalf of their end-customers. This effort also focused on recruiting net-new TD SYNNEX HPE Partners.
The solution Ideas Collide worked on involved a microsite featuring a racecar theme with interactive elements. The direction was inspired by HPE's involvement with F1 racing and a focus on a theme related to speed. At the end of the 6-month period, the top 3 sellers will win prizes.
This campaign is currently in progress and showing promising results.
Ryan Lowry
This year I got the opportunity to volunteer for PHXDW. This is my third time serving in an Art Director / Creative Manager role and it has been a blast! Not only do I get to play a role in putting together this awesome event—I am honored to work alongside some extremely talented people.