Goettl's Brand Refresh

by Kassidy Breaux
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title

Goettl's Brand Refresh

Submission by

Kassidy Breaux

Project Lead

Kassidy Breaux / Designer

Contributors

Landon Breaux, Designer

Goettl's was founded in 1926 and went on to become an internationally known pioneer in the heating and cooling industry. After selling the company name to a competitor in Phoenix, AZ, grandsons of the original company created Goettl's High Desert Mechanical, Inc. in 1987 to service northern Arizona.

The goal of this project was to redesign Goettl's logo and vehicle wraps for their fleet of 50+ new and existing vehicles. We needed to contemporize and enhance Goettl's brand identity while honoring their previous logo's "strong" appearance.

The Goettl's redesign represents a strategic effort that not only elevated the company's brand but also resulted in a substantial boost in profits. Immediately following the logo and vehicle wrap launch, Goettl's experienced a significant surge in profits—a 42% increase. This outstanding financial growth highlights the importance of a methodical research and design process.

We're happy to have had the opportunity, and take a lot of pride in the outcome.


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