Tricia Leach Blends Packaging

"Flavors of the Open Road" unveils an enticing array of spice blend packaging designs, each a tantalizing gateway to the culinary adventures awaiting RV travelers. This project features a quintet of distinctive blends: "Sweet Heat," "Lemon Herb," "Go to Garlic," "Jalapeño Taco," and "Bourbon BBQ." Beyond mere seasonings, these blends beckon with flavors crafted for novice explorers, weekend warriors, and full-time nomads navigating the open road.

The packaging design serves as a conduit to the culinary odyssey, seamlessly aligning with Tricia Leach's vibrant persona and the ethos of her cookbook, "Small Space. Big Taste." The challenge was to craft designs that would stir the adventurous spirit of RV travelers, igniting their passion for exploration.

Each blend's unique character was artfully depicted through captivating icons, ensuring an immediate visual connection with the spices' essence. Furthermore, the designs ingeniously incorporated a wallpaper pattern inspired by Tricia Leach's cookbook branding, effectively uniting the packaging with her culinary expertise.

The color palette employed in these designs was vibrant and harmonious, mirroring Tricia's dynamic personality while vividly representing the diverse flavor profiles of the spice blends. Moreover, the craft lids, custom-designed to harmonize with each blend's individuality, fortified both visual and flavor associations.

A subtle, tone-on-tone varnish served to enhance the packaging, deftly accentuating the unique flavor profiles and typography, adding depth to the overall design.

The submitted designs for all five spice blends exuded creativity, meticulous attention to detail, and a seamless alignment with Tricia Leach's brand. They resonated with both novice and seasoned RV travelers, igniting a shared passion for culinary exploration on the open road. These designs beautifully encapsulated the spirit of "Flavors of the Open Road," where every package promised an unforgettable taste of adventure.