An invitation to create a brighter futureby Amy Watson
An invitation to create a brighter future
ASU Library Communications and Web Services
Jennie Duvernay / Associate University Librarian
Amy Carolyn Watson, Lead Designer Jordyn Kush, Art Direction Marilyn Murphy, Content Curator Wes McDonald, Project Manager
The 2022 ASU Library New Year Holiday card was inspired by “Keep Moving: Notes on Loss, Creativity, and Change,” a book of short poems and essays by award-winning author Maggie Smith. The card aimed to engage the university community in the personal journey each of us takes when times feel tough and we try to find a path forward. It featured a visually stunning design that piques curiosity, inviting viewers to reveal the poem and greeting inside.
Smith’s book of poems began as daily Twitter posts she made while going through a painful time in her life, each ending with the phrase "Keep Moving." These poems are small gifts of encouragement to see beauty and hope in the world during difficult times, and a reminder of how meaningful our work is to our lives and communities.
Guided by the ASU Charter, the ASU Library opens doors of opportunity through the discovery of information, elevation of voices and connections with people. The card is an invitation for ASU and the library community to join that call.
This card reflects a vision for a 21st century library — one that is as inspiring as it is welcoming. The design uplifts and brightens, unveiling details as it is unfolded. Opening the final panel, readers are presented with an array of bright colors.
The message inside the card complements Smith’s poem and inspires readers to live this message in their own lives and communities.
The New Year Holiday card received praise throughout the university, noting the extraordinary design and use of Smith’s quote. By relating to several of the university's design aspirations, the card achieved excellence, access and impact.
As one community member shared, "What a powerful message... opening the door and making room for others."