Ariel by Solar Breeze: New Product Branding System by Hana Alanis
In an effort to pivot the current branding and upcoming product release to match market trends and breathe fresh life into a largely stagnant industry, I created a new brand under the Solar Breeze family with the birth of their newest product: Ariel by Solar Breeze. Originally under the impression of feeling like they had to continue a subscript naming convention, I convinced leadership with data from the market and a succinct presentation on the new brand on why the name Ariel, a vibrant color scheme incorporated into the product and elevated lifestyle photography would be the most successful foot forward. After seeing the end results, the client is overjoyed and has stated “they feel like they have a winner on their hands and can truly make this product profitable.”
As a small tech startup in Tempe, Pivot-Solar Breeze deserves the chance to revolutionize the home-cleaning pool market. Their product technology is already revolutionary, and they needed a brand positioning and product style to shake things up. With an understanding that the pool market is largely dominated by woman purchasers, but the current brands are skewed towards males, my goal was to finally let a piece of pool tech appeal to the true target market.
My designs are still inclusive enough to be loved and understand by multi-generational pool owners and genders, while recognizing that the industry has largely been overlooking women or over-sexualizing their appearance in advertising.
Additionally, my father was the original inventor of the “solar powered pool robot” top cleaning category, and being able to launch that legacy forward to true success with Ariel and a new brand campaign has been such an honor.
It's always easier to let yourself fall behind and blame current events: but I decided to take the path least traveled and worked even harder during this unique time. Some of my best work has been created this year, because adversity and the desire to rise up above injustice is such a beautiful motivator. While my Ariel branding submission is no way a reflection of the impactful creations coming out of Arizona designers for necessary movements like BLM, I am proud to call myself a designer and even brush shoulders with such renowned creators. We have a lot of power, and future designers I trust you will use your power for good.