Thunder's Threads
by Paige Thomas
title
Thunder's Threads
agency
GCU Ad Agency
client
Grand Canyon University
Submission by
Paige Thomas
Project Lead
Brian Carbajal / Graphic Designer
Contributors
Chad Wilson, Executive Creative Director Ele Fisher, Creative Director Diana Cheek, Art Director Olivia Ice, Student Graphic Designer Mason Mulcahy, Student Graphic Designer Audry Seay, Graphic Designer Denisse Montoya, Senior Graphic Designer Marshall Angst, Student Copywriter Ireland Fleck, Student Copywriter Ashley Maish, Copywriter Catalina Eshelman, Student Project Assistant Joffrey Hammit, Project Manager Aaron Walth, Senior Project Manager
Each semester, student copywriters and graphic designers from Grand Canyon University (GCU) join to work on a creative campaign that allows them to improve collaboration skills, embrace their creativity and have fun. In Summer 2022, the student creative campaign empowered students to design their own line of GCU apparel called Thunder’s Threads to be sold in the GCU Lope Shop store as well as create the marketing campaign needed to promote their products.
Deliverables:
• Apparel designs
• Stickers
• Social media graphics and captions
• Campus digitals
• Lope Shop collateral
• New store sign
• A-frame poster
This project offered an exciting opportunity for both the student workers and the GCU Lope Shop to bring unique and vibrant apparel items into the store that are just what college students are looking for.
The items created for the “Thunder’s Threads” collection are bright and trendy, inviting students to show their school spirit with vibrant tie-dye purple designs featuring lightning bolts and graffiti-inspired lettering that encourages students to “wreak havoc.”
Marketing materials such as posters displayed around campus and social media graphics were created to increase engagement and support the new apparel campaign launch, which was fittingly advertised as a clothing line “designed by GCU students for GCU students.”
The student team’s Thunder’s Threads collection generated a gross profit for the GCU Lope Shop of $6,897 and revenue of $877, with 80% of sales in-store and 20% online. The most successful items of the line were t-shirts and hoodies. In addition to these impressive profits, the student copywriters and graphic designers now have a successful campaign to add to their portfolios.