GCBC Finals Menu

Each semester, student copywriters and graphic designers from Grand Canyon University (GCU) join to work on a creative campaign that allows them to embrace their creativity and challenges them to learn new skills and successfully work together as a team. In Fall 2022, the student creative campaign gave students the opportunity to create a finals week-inspired menu for GCU’s coffee shop, Grand Canyon Beverage Co. (GCBC).

Deliverables:
• Campus digitals
• Social media digitals
• Menu snap frame
• Digital menu board
• Emails
• Stickers

This project offered an exciting opportunity for both the student workers and GCBC to attract more customers to GCBC’s various locations while providing students with a delicious way to stay fueled for finals.

The drinks developed for the “Major Flavor” menu aimed to create humorous and relatable beverages that capture the personalities of each type of student studying during Finals Week. The menu included drinks like the “Board Room Buzz” for business students and the “Teacher’s Pet” for education students and also offered a delicious variety so students could choose a drink based on their tastes — from energy drinks to lattes and matcha.

Marketing materials such as digitals displayed around campus and social media graphics were created to increase engagement and support the new menu launch with creative taglines like “We’ve got major flavor” and bright, engaging designs for each drink. Social media posts also encouraged student engagement by asking students to comment what college they’re representing.

The student team’s Major Flavor menu created a fun buzz on social media and on campus as students stopped in to order these limited-time finals drinks and the student copywriters and graphic designers now have a successful campaign to add to their portfolios.