GCU Welcome Week 2023 Campaign
by Paige Thomas
title
GCU Welcome Week 2023 Campaign
agency
GCE Ad Agency
client
Grand Canyon University
Submission by
Paige Thomas
Project Lead
Kristin Fisher / Art Director
Contributors
Chad Wilson, Executive Creative Director Ele Fisher, Creative Director Ali Zigerelli, Graphic Designer Ashley Maish, Copywriter Melissa Hamilton, Copywriter Kelsey Kowacz, Senior Project Manager Mariah Mejia, Project Manager
Each year, Grand Canyon University welcomes its new students with an incredible Welcome Week experience that requires fun and engaging collateral to attract students to the event.
At GCU, Welcome Week is one of the biggest events of the year! This week is all about GCU students beginning their new journey, getting familiar with campus, meeting new friends and learning what it means to be a Lope. Developing an engaging campaign with clear messaging is crucial in equipping students and their families with the information they need for a smooth move-in process. The campaign is also important in motivating returning students to volunteer to assist new students during Welcome Week.
The client wanted the agency to create a fresh design for 2023 Welcome Week collateral that was bright, sunny and inviting, capturing the energy of the event and welcoming students to the exciting atmosphere shown in photography incorporated into designs.
Deliverables created:
• Social media digitals
• Save-the-date print postcard
• Poster
• Promotional items
The GCU marketing team and GCE Ad Agency met to discuss what the Welcome Programs team was envisioning for 2023 Welcome Week event collateral and landed on a bright, hand-drawn look. The marketing team and ad agency executed this vision with collateral that used an eye-catching, near-neon color palette that conveyed the excitement of Welcome Week! Photography of GCU students at past Welcome Week events was also used to give students a firsthand look at what Welcome Week would be like.