Gaffel Kolsch Oktoberfest Can

This is a seasonal Oktoberfest can for the Gaffel Kolsch beer company. I was inspired by the packaging design I saw in the Pentawards. I was really drawn to the designs that made the packaging into something more than just the container, like a landscape or person. Keeping that in mind I decided to do an Oktoberfest-themed beer can. The design morphs the can into an Oktoberfest girl, with the Gaffel word mark on the waistband of the girl's dress. There are three designs that feature three different girls that represent different types of alcohol. The project also features a poster series, a billboard, Instagram posts, a coaster, and a custom box.