Fitness Center Wall Wraps for Northern Arizona University

The fitness center at Northern Arizona University(NAU) was in desperate need of some new wall wraps and signage. They reached out to the NAU marketing department to develop concepts for 7 wall wraps of various sizes. I came up with a concept that utilized photo subjects interacting with typography. The models interacting with type imbues them with meaning. We initially used stock photos to develop the concept, but once we had the details worked out we scheduled a photoshoot with NAU’s photography team. The photo subjects are real student workers from the fitness center. The client at the fitness center is thrilled with our work and I’m very proud of the final result.