NFL "Turquoise Shield" Clothing Line
by Jared Yazzie
Our clothing brand was chosen to represent Arizona in Super Bowl LVII hosted locally. We collaborated with the NFL to release a line of clothing and hard goods created in-house and distributed nationwide. One of the designs created is what I am submitting today and was screen printed on t-shirts as well as printed on metal wrapped magnets - a slight nod to keepsake items you might find at a tourist shop. This design was created digitally with Adobe Illustrator and the physical t-shirt item was sold out 4 hours after it's online release.
Jared Yazzie
We are a scrappy and community driven brand that takes on projects to further share the stories of Indigenous Peoples. To be able to catch the attention of a huge company like the NFL and successfully launch a release of licensed merchandise for the Super Bowl is a testament to the impact of Native design and the grit of Native small businesses.