CIASP Brand Style & STAND UP Identity by Jana Berrelleza
CIASP Brand Style & STAND UP Identity
Margaret Kinsey / Design and Marketing Coordinator
Other Contributors: Jana Berrelleza, Art Director Kaitlyn Palmer, Jr. Graphic Designer Aubrie Creager, Print Coordination Liz Otto, Copywriter, Marketing Assistant
CIASP reached out to Small Giants to build off of their existing logo and develop their supporting visual brand elements. This included creating brand standards, designing the “Stand Up to Suicide” graphic and developing content for a series of four posters and wallet cards. As a marketing agency who primarily serves clients in the architecture, engineering and construction industry, this project really struck a chord with us and was our way of doing our part to spread important tools preventing suicide within the industry.
While brainstorming different design concepts, we were intentional with the color choices and details due to this being such a sensitive topic. It was crucial that we convey empathy, support and hope through the materials. We did this by using bright and cheerful colors that exuberate positivity.
While the text throughout these materials is crucial to be able to save a life, we didn’t want the collateral to appear overloaded and difficult to read. Therefore, we created a visually clean layout that was easy for people to follow. Small Giants was honored to work on this project and hopes that these materials continue to make an impact.