25 Questions and Answers for Financial Institutions Adapting to the New Normal
by Matt Lu
title
25 Questions and Answers for Financial Institutions Adapting to the New Normal
agency
In-house creative studio
client
DBSI+CFM
Submission by
Matt Lu
Project Lead
Matt Lu / Creative Director
Contributors
Matt Lu, Creative Director Meagan Heine, Designer Ashley Incardone, Writer Emily Sweillam, Editor
As our clients move from a remote world to considering a return to work, they have lots of pressing questions about how to do so safely. This project takes a comprehensive look at just that, using information we drew from our company's experts in the banking industry, and compiling it into an easily digestible guide and infographic that takes its theme from the ubiquitous cheatsheet, the Cliffs Notes.
Results-wise, we saw far-above (4x) average click through and download rates. This is not only due to our take on the content, but obviously the relevance of the content itself, which is developed and written by our in-house content team.
We don't take these approaches lightly, as the banking industry is notoriously boring and risk-averse. However, over the years we have established our voice in the market as brash and unapologetic, and this has proven to be successful, so why stop now?