Modelo Dia De Los Muertos campaign
by Bob Case
title
Modelo Dia De Los Muertos campaign
agency
Upshot Agency
client
Modelo
Submission by
Bob Case
Project Lead
Laurent Varlet / Associate Creative Director
Contributors
Constellation Brands Inc. - Modelo Greg Gallagher, Brand VP Ryan Anderson, Brand Director Nisa Agrawal Johnson, Brand Manager Kevin Enos, Trade Director Celia McCormack, Trade Manger Estefania Alamo, Trade Associate Manager Kailey Kubacki, Trade Sr. Manager Jordan Fischbach, Trade Manager Taylor Hunt, Trade Associate Manager Upshot Agency Racheal Schneider, Account Director Alexa Berg, Account Supervisor Shelby Komar, Account Manager Kimber Leigh Nussbaum, Senior Art Producer
Illustrations done for the Modelo Dia De Los Muertos campaign of 2020. Illustrations were used for posters, POP, advertising, an augmented reality experience and dimensional sugar skulls. Last image was the sketch/concept that won the commission (wish we'd have done that one to final as well).