Modelo Dia De Los Muertos campaign

by Bob Case
featured image:Modelo Dia De Los Muertos campaign
featured image two:Modelo Dia De Los Muertos campaign featured image three:Modelo Dia De Los Muertos campaign featured image four:Modelo Dia De Los Muertos campaign featured image five:Modelo Dia De Los Muertos campaign

title

Modelo Dia De Los Muertos campaign

agency

Upshot Agency

client

Modelo

Submission by

Bob Case

Project Lead

Laurent Varlet / Associate Creative Director

Contributors

Constellation Brands Inc. - Modelo Greg Gallagher, Brand VP Ryan Anderson, Brand Director Nisa Agrawal Johnson, Brand Manager Kevin Enos, Trade Director Celia McCormack, Trade Manger Estefania Alamo, Trade Associate Manager Kailey Kubacki, Trade Sr. Manager Jordan Fischbach, Trade Manager Taylor Hunt, Trade Associate Manager Upshot Agency Racheal Schneider, Account Director Alexa Berg, Account Supervisor Shelby Komar, Account Manager Kimber Leigh Nussbaum, Senior Art Producer

Illustrations done for the Modelo Dia De Los Muertos campaign of 2020. Illustrations were used for posters, POP, advertising, an augmented reality experience and dimensional sugar skulls. Last image was the sketch/concept that won the commission (wish we'd have done that one to final as well).


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