Lope Shops 5 Days of Christmas Sale
by Diana Cheek
title
Lope Shops 5 Days of Christmas Sale
agency
GCU Ad Agency
client
Lope Shops
Submission by
Diana Cheek
Project Lead
Diana Cheek / Art Director
Contributors
Chad Wilson, Executive Creative Director Ele Fisher, Creative Director Jessica Foncannon, Art Director Holly Emerson, Student Designer Rachel Den Dulk, Student Designer Arianna Bell, Student Copywriter Lyric Jackson, Student Project Assistant
The Lope Shops at Grand Canyon University (GCU) hold an annual “Five Days of Christmas Sale” featuring a different category of merchandise throughout the week. Last year, the students of the GCU Ad Agency took it upon themselves to develop a strategic campaign to improve store sales. The designers created custom illustrations to showcase the item of the day and tied it together with a scene of various climates from student’s home states. They also produced a comprehensive social media strategy for reaching both ground and online students to notify and remind them of the promotion.
The client was extremely pleased with the deliverables, and the campaign resulted in an additional 12% in revenue for the first three weeks in December compared to the previous year. Moreover, the Lope Shops eclipsed their revenue goal all five days of the sale.
Diana Cheek
Working with the talented students of the GCU Ad Agency is one of the most rewarding parts of my job. I’m consistently blown away by their creative thinking and artistic abilities. The two-way street of mentorship has benefited both our student workers and our seasoned full-time team. While it’s not always easy to find the time, I have personally gained so much from the engagement I’ve had with our young creatives that has helped me grow as a designer and leader. On top of being able to mentor, I have been the recipient of some amazing mentoring here in Arizona. There are so many creatives that are willing to teach, train, and advise with genuine kindness and sincerity to help others succeed. The Arizona creative community is one of the most active and supportive I have experienced in my career, and I am proud to call it home.