Theo Chocolate Let it Snow Caramel Collection Packaging

by Mandy Arroyo
featured image:Theo Chocolate Let it Snow Caramel Collection Packaging featured image two:Theo Chocolate Let it Snow Caramel Collection Packaging featured image three:Theo Chocolate Let it Snow Caramel Collection Packaging

title

Theo Chocolate Let it Snow Caramel Collection Packaging

agency

Theo Chocolate

client

Theo Chocolate

Submission by

Mandy Arroyo

Project Lead

Emily Raffensperger / Creative Director

Contributors

Monique Heineman, Copywriter & Creative Brief development Carly Hood, Copywriter & Creative Brief development

The goal of this project was to re-design Theo Chocolate's seasonal holiday caramel packaging to coordinate with the rest of our holiday product assortment of bars, candy, marshmallows, and drinking chocolate. The confection packaging needed to match the illustration style and color palette defined for rest of the product line, but with a more elevated and sophisticated touch. We also wanted the confection packaging to highlight the quality of the handmade confections themselves. I was inspired by vintage ornaments, and illustrated a variety of whimsical ornaments with gold foil details for this packaging. I also created the product name lettering, which brings warmth and a nostalgic feel to the design.


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