Theo Chocolate Let it Snow Caramel Collection Packagingby Mandy Arroyo
Theo Chocolate Let it Snow Caramel Collection Packaging
Emily Raffensperger / Creative Director
Monique Heineman, Copywriter & Creative Brief development Carly Hood, Copywriter & Creative Brief development
The goal of this project was to re-design Theo Chocolate's seasonal holiday caramel packaging to coordinate with the rest of our holiday product assortment of bars, candy, marshmallows, and drinking chocolate. The confection packaging needed to match the illustration style and color palette defined for rest of the product line, but with a more elevated and sophisticated touch. We also wanted the confection packaging to highlight the quality of the handmade confections themselves. I was inspired by vintage ornaments, and illustrated a variety of whimsical ornaments with gold foil details for this packaging. I also created the product name lettering, which brings warmth and a nostalgic feel to the design.