Theo Chocolate Spring Tea Confection Collection Packaging

by Mandy Arroyo
featured image:Theo Chocolate Spring Tea Confection Collection Packaging featured image two:Theo Chocolate Spring Tea Confection Collection Packaging featured image three:Theo Chocolate Spring Tea Confection Collection Packaging featured image four:Theo Chocolate Spring Tea Confection Collection Packaging

title

Theo Chocolate Spring Tea Confection Collection Packaging

agency

Theo Chocolate

client

Theo Chocolate

Submission by

Mandy Arroyo

Project Lead

Emily Raffensperger / Creative Director

Contributors

Monique Heineman, Copywriter & Creative Brief development Carly Hood, Copywriter & Creative Brief development

This confection packaging was one of the first Spring seasonal items to be re-designed since the 2019 rebrand of Theo Chocolate. I worked with the Creative Director at Theo to conduct seasonal trend research and develop the overall look/feel for the updated Spring product line. The purpose was to create packaging that felt fresh and celebratory of the Spring season, and represented the Theo brand with a friendly, organic, and approachable illustration style. We also wanted the confection packaging to highlight the quality of the handmade confections themselves. This design for the Spring Tea Confections met these goals by incorporating a hand-painted gouache illustration inspired by tea plants and including hand-lettering inspired by vintage type.


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